Outbound that actually gets replies.
Richardson Revenue finds the companies in your market with a real reason to buy now, shows you who to contact and what to say, and can run the whole campaign for you. More qualified replies, far less wasted sending.
No fake triggers. No generic lead lists. Fit-only accounts are labelled honestly, not dressed up.
Most outbound fails before the first message goes out.
More sending does not fix poor account selection.
Source-Backed Signal Sprint
A fixed-scope research sprint that shows which accounts are worth contacting now.
Fully credited against the Sales Engine Pack if booked within 30 days.
Already running outbound, or had AI tooling built for you? The same Sprint also covers that case: a review of your existing infrastructure, deliverability, and tooling, with a written verdict on what is real and what is broken.
Every row carries its evidence.
This is the kind of output a sprint comes back with. No invented urgency, no padded list.
We do not pretend every account is ready.
Real why-now trigger with a cited, independent source URL.
A useful signal, but the only source is the company's own site.
Matches the ICP, but no live trigger was found.
Passed an additional manual verification check, where available.
Run the whole campaign from one pack.
Who to target, why now, what to say, and how to run it.
The Signal Sprint tells you which accounts to contact. The Sales Engine Pack is the full system to act on them: ICP, triggers, messaging, the prioritised account list, and a 30 day plan to run it.
Built on the same competitor analysis and market research behind the method, not guesswork.
Most teams start with a Signal Sprint, then step up to the full Pack.
Does it work? Here is the honest answer.
A founder-led software consultancy, after trigger-led messaging replaced positioning-led outreach. Same team, same product, sharper targeting.
I ran my own target market through this exact process before offering it to anyone else. Most agencies wouldn't publish the unflattering number. I have, it's the 68.
It's just me, and that's the point.
You are not buying an agency layer. You work directly with the senior operator who does the research, writes the angles, and can run the campaign, not a junior it gets handed to. That is also why I publish the unflattering numbers: when it is my name on the work, I do not dress it up.
No leap of faith required.
We agree the target market and account criteria.
We review accounts for source-backed reasons to contact now.
You get the priority accounts, source URLs, personas, and message direction.
Start with a sprint. Grow into the system.
For teams that want to know which accounts are worth contacting.
Enquire →The full outbound campaign system: targets, triggers, messaging, account list, and a 30 day plan.
See what is inside → Enquire →For teams that want the whole system run for them. Three month minimum.
Enquire →Running something more complex? Get in touch to talk through a bespoke project.
Find out who's worth contacting, and what gets the reply.
Start with one target segment. We'll review the account universe, separate source-backed opportunities from fit-only accounts, and give you the first campaign angle.
No hard sell, and no retainer to start. The first call is a straight read on whether this is worth doing.